DraftKings?s Big Baller App Is A Made For Mobile Fantasy Sports Experience

Fantasy sports startup DraftKings, which announced a $1.4 million seed round led by?Atlas?Ventures in July, is moving into mobile with a new app for Android and iOS called Big Baller, which, like the DraftKings website before it, is designed to help fantasy sports players get up and running quickly and engage on their own schedule. The app is also a completely separate experience from the website (hence the different name), and DraftKings CEO and co-founder Jason Robins says that's by design. "We thought we could just go ahead and duplicate the same content as the website, but we felt the use case is very different," he said. "If you look at the way people tend to play games on mobile, they tend to have much shorter interaction periods, there's a lot of social elements to it. So we wanted to take the same idea of games built around sports, stats and fantasy and make an even simpler and more mobile experience."

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