By Kazuki Nishihara, The Yomiuri Shimbun
Oct. 02--High-rise condominiums in Tokyo's bay area are being offered for sale for the first time since the March 11 Great East Japan Earthquake.
The popularity of such buildings has shown signs of waning because of fears of soil liquefaction and the fact that tremors produce greater shocks on high floors.
But real estate companies are upbeat, saying that the condos are likely to sell if their convenience and accessibility to central Tokyo is demonstrated.
The firms also intend to promote the condos by emphasizing improved disaster-management features.
The first such condominium to go on the market since March 11 is a 52-story complex housing 600 units named Proud Tower Shinonome Canal Court under construction in Tokyo's Shinonome district.
A marketing campaign by developer Nomura Real Estate Development Co. will begin in November, with completion of the building slated for April 2013.
The company was originally going to accept presale bookings during the Golden Week holidays but postponed this plan in the wake of the quake.
After the Great East Japan Earthquake, the company modified the units so that furniture can be fixed to walls to keep furniture in place during a quake.
It also extended the length of time elevators will work using in-house emergency power generators from about 5-{ hours to 24 hours.
Display rooms of the condo opened on Oct. 1, including a model demonstrating a system to prevent damage from land liquefaction and other disasters.
"We have listened to the concerns and fears from our potential clients and taken all possible measures to ease them. Even in the bay area, we can win the understanding of such clients by offering clear explanations [of steps we have to deal with disasters]," said Shigeyuki Yamamoto, senior operating officer of the firm at a press conference Thursday.
Meanwhile, Mitsubishi Jisho Residence Co. and Kajima Corp. will offer for sale in late January 883 units housed in a 49-story condo. The building, named the Parkhouse Harumi Towers Krono Residence, is under construction in Tokyo's Harumi district.
Each floor on the building's third to 48th floors will feature a disaster management area for storing drinking water and food in case of emergencies.
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Source: http://www.gkbusiness.com/2011/10/04/tokyo-bay-condos-back-on-real-estate-agenda/
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