Tuesday, September 25, 2012

Building A Personal Brand: What Does Your Online Footprint Say ...

When it comes to branding yourself online, who are you to your market?

If someone were to google your name right now, what would come up?

If you?ve never put much thought into branding yourself, the sooner you start the better?

Why?

Well, that?s what we?re going to briefly cover now.

In fact, most of this week?s content will be focusing on specific areas of building your personal brand.

Back on topic, here?s the importance of personal branding?

#1 ? What IS personal branding?

In short, your brand is what makes you unique, what makes you stand out from the crowd of other marketers within your niche.

No secret there?

But something you might not have considered before, is how ?who? you are online can affect your future. I?m talking job offers, landing clients if you decide to freelance or do consulting, and a handful of other possible situations.

With that in mind, try to make sure your personal brand doesn?t prevent you from taking advantage of opportunities in the future.

Even something as simple as forum profiles are something you should be mindful of, especially if you use your real name (not uncommon on business and marketing forums, and possibly others).

#2 ? What about building your branding WHILE you have a day job?

If you?re still working for a company, it?s not the end of the world.

Your company may not even mind you moonlighting online, especially if it?s not viewed as competition.

But if you?re not sure, you could always use a pen name to create content under?or just not mention your name on a blog right away.

Keep in mind, though, that once you use a pen name, it may be hard to switch to your real name down the road if you?ve built a significant reputation and the pen name is what others use to find you.

Perhaps in some of the future content, we?ll look at some other ideas to get around this.

#3 ? A simple, free service you can use to measure part of your online reputation?

Klout is a great site that allows you to link your social media profiles to it, and in turn you receive a score that estimates how much influence (?klout?) you have online.

In fact, Klout has gained enough of a name for itself so far that major companies hand out ?perks? (freebies) to users that have a high klout score.

Some say it may even be one type of metric certain employers look at, in the future.

I?d say positions like content manager, social media manager/consulting, SEO, etc. would make Klout scores relevant.

So?

With these things in mind, I?m planning to send you some specific info on how to start creating your personal brand, tomorrow.

If you have any specific questions, feel free to hit reply and ask away!

If you haven?t claimed your Rent-A-List discount yet, click here to check out what?s available for you and automatically save up to 70% on EVERYTHING.

Best,

Abe Cherian
Multiple Stream Media

PS ? Your marketing material, content, and information is only useful is people are able to find you. If you haven?t taken advantage of your discount to save up to 70% on our targeted advertising packages, click here now to find one that?s right for you.

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Source: http://www.multiplestreammktg.com/blog/building-a-personal-brand-what-does-your-online-footprint-say-about-you/

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Monday, September 24, 2012

NFL Week 4 Saints @ Packers

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Source: http://www.sportsviews.com/bet/19733/NFL_Week_4__Saints___Packers

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Video: NFL Countdown analyzes Cutler

Jeff Dickerson
Jeff Dickerson

Dickerson is a Bears beat reporter and weeknight host on ESPN 1000. He's been covering the Bears since 2004.

Michael Wright
Michael C. Wright

Wright joined ESPNChicago in April 2010 after spending the previous four seasons covering the Jaguars. He also covered the Redskins for two seasons. A native Texan, Wright was a four-year football letterman at West Texas A&M University.

Source: http://espn.go.com/blog/chicago/bears/post/_/id/4678365/video-nfl-countdown-analyzes-cutler

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Romney Plans Full Slate in Latest Reboot (WSJ)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS Feeds and Widgets via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/250494385?client_source=feed&format=rss

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Report claims state health insurance reform not working ? Health ...

AUGUSTA, Maine ? A Republican-backed state law aimed at lowering health insurance premiums in Maine is being panned in a new report by affordable health care advocates.

But supporters of the law, especially those who wrote and co-sponsored it in the Maine Legislature, say the law is working but needs to be fully implemented before anyone draws conclusions about its effectiveness.

Supporters say key provisions of the law, including one that allows people to buy health insurance across state lines, have not yet gone into effect.

In its report issued earlier this month, Consumers for Affordable Health Care examined health insurance rate renewal information at the Bureau of Insurance. The report focused on renewal rates for insurance customers in the individual and small-group markets.

What they found did not bode well for the new law?s effectiveness, said Joe Ditre, executive director of the consumer group.

Key findings showed 54 percent of individual policyholders in Maine saw premium increases, while 90 percent of small business policyholders saw rates go up. Small-group plans cover up to 50 employees.

The report also draws attention to a new $4 assessment tacked on to all health insurance policies in Maine as a result of the law.

That assessment is used to build an annual fund of nearly $21 million that a new nonprofit organization , the Maine Guaranteed Access Reinsurance Association, also created by the law, uses to reinsure the most costly or high-risk clients on the books of Maine insurance companies.

?No one knows they are paying this tax,? Ditre said. ?They are being taxed, and this is all under the radar.?

But advocates for the law say the new reinsurance pools are the reason Anthem, one of the state?s largest health insurance providers, asked for an average rate increase of only 1.7 percent this year.

According to a statement on the Bureau of Insurance?s website, that represents $11 million in savings for Anthem because of the anticipated ability to use the MGARA funds to pay down high-risk claims.

Without the new nonprofit and the reinsurance pool, the company would have asked for a 21 percent increase, according to officials and documents filed with the bureau.

A 21 percent hike for Anthem would not necessarily have been approved by the bureau, according to Doug Dunbar, a spokesman for the Department of Professional and Financial Regulation, which includes the Bureau of Insurance.

?It?s not possible to indicate whether a different rate increase request from Anthem would have been approved,? Dunbar wrote in an email.

The Maine Guaranteed Access Reinsurance Association board, as defined by the law, is largely controlled by insurance companies doing business in Maine, Ditre said.

Of the 11 members of the board, five are insurance company representatives, another is an insurance broker, another is a small-business person ? whose small business is in insurance. The other board members include a car sales businessman, two representatives from the medical community and a former credit union president.

Advocates for the law say it creates a better ?free market? approach to health insurance, but opponents say it?s little more than corporate welfare and an annual $21 million subsidy or bailout for some of the most profitable companies doing business in Maine.

The law is written in a way that requires insurance companies to pay the fees collected, but it also allows them not to disclose or itemize the fee.

The law also allows the new nonprofit to increase the fee, as needed, by an additional $2 per month, up to $6 per month per person insured.

Ditre believes MGARA will almost certainly increase the assessment. He said actuarial studies estimate the true cost of insuring the highest-risk clients in Maine is closer to $65 million, which is three times what MGARA is currently collecting for that purpose.

?Essentially, what we have here in MGARA is a group that gets $21 million in public money with no public oversight,? Ditre said. ?This Legislature delegated its authority to increase the tax by half ? by an additional $2 per member per month.?

The law changed the way insurance companies are allowed to set rates and allows them to charge more based on location, age and risk assessment. Older people in more rural places are the most vulnerable to the rate increases, and businesses with small-group policies are being hard-hit, Ditre said.

Only the small-group policies that include larger numbers of young workers, mostly in southern Maine, have experienced small rate decreases.

Some rates go down

Supporters of the law say rate increases overall are less than what they?ve been each year prior to the law and that prior to the law there were no notable rate decreases.

So the law is moving in the right direction and indeed working, according to one of the co-authors of the bill, state Rep. Les Fossel, R-Alna.

?One claim ? that 54 percent of individual policyholders saw higher premiums ? neglects to add that nearly 100 percent of individual policyholders saw increases in previous years,? Fossel wrote in a guest column in the Portland Press Herald on Sept. 11. ?Nor does the report mention that nearly 87 percent of individual policyholders now have access to lower cost alternatives that meet their needs.?

Dunbar, the department spokesman, backs up some of Fossel?s statement, noting, ?Premiums have been increasing significantly for years.?

Dunbar said the rate data for the fourth quarter of 2011 and the first quarter of 2012 show that 10.6 percent of those in small-group plans across the state saw their rates go down.

?For the same period last year (before the new law), only 3.26 percent of small groups experienced a decrease in rates,? Dunbar wrote. ? While rates can vary significantly among groups for many reasons (e.g., changes in group size or medical trend inflation), the overall change since the enactment of PL 90 is a 6.9 percent increase in the number of small groups experiencing rate relief.?

An analysis by the state?s Bureau of Insurance also touts the reduction in the rate of increase for premiums, but it highlights how rates were still going up for most policyholders post PL 90.

Fossel and others have argued that the changes have created a new host of insurance products that allow people to buy the most affordable plan to cover their needs, but Ditre said what?s really happening is people are being left short of the coverage they need.

?People are in the position where they are going to drop their coverage or choose much, much higher deductibles ? all which create a windfall for the insurance industry,? Ditre said. ?They get rid of their higher risks by rating people out of coverage or people change to coverage that is inadequate, and they?ve got to pay a premium for that for which they see very little benefit. Again, it?s a tremendous windfall for the insurance industry.?

More time needed?

The situation for small business is not getting any better, Ditre said. ?It?s ironic to me that they are saying give it time, when in fact those legislators who said we need more time to study this law were told specifically by the bill?s sponsors: ?These issues have been studied to death. We don?t need to take any more time. We know what needs to be done and free-market competition will lower these rates.??

Eric Cioppa, superintendent of the Maine Insurance Bureau, agrees with those who say it will take more time to fully understand the impacts of the new law on insurance rates.

He said it?s too soon to tell whether the law is achieving some of its other goals, including drawing more people into the health insurance market in Maine, which could ultimately bring rates down.

Cioppa said Consumers for Affordable Health Care?s report failed to mention that insurance providers will pay premiums to MGARA for any clients they want covered in the reinsurance pool. Those premiums are paid at 90 cents on the dollar, he said.

He said part of that formulation is that MGARA isn?t in the business to make money but to maximize the $4 assessment to cover claims. Ultimately, that relief is aimed at reducing rates in the individual insurance market, he said.

He said the thing that is driving insurance rates skyward in Maine and elsewhere is medical costs.

?I?m not casting aspersions on anyone, but the medical costs and the medical trends ? I think everyone acknowledges there?s still work to do on that,? Cioppa said.

?

Source: http://bangordailynews.com/2012/09/22/health/report-claims-state-health-insurance-reform-not-working/

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Sunday, September 23, 2012

Romney campaign trails in crucial ground game

LAS VEGAS (AP) ? Richard and Jessi Constantine were alone recently as they wheeled their 1-year-old son in a stroller around a Las Vegas subdivision, knocking on doors to promote Mitt Romney's candidacy. Yet legions of volunteers working to re-elect President Barack Obama are a pervasive presence in the state.

In one office park on the eastern end of the metropolis, dozens of union members fanned out to canvass for Obama and Democratic campaigns. To the north, members of the 60,000-strong Culinary Workers Union emerged from their union hall for their daily door-knocks on the incumbent's behalf.

In Obama campaign offices to the northwest and north, throngs of workers and volunteers heard rousing speeches from San Antonio Mayor Julian Castro to fire them up before they hit the streets to register new voters and argue the president's case to undecided ones.

The Obama campaign's dominance of the ground game ? the volunteer-driven nuts and bolts of electioneering that ranges from registration drives to door-to-door canvassing ? contributed mightily to his 2008 victory. His campaign is banking on its advantage on the ground, assisted by a new array of digital innovations, to deliver victory once again.

"Our massive grassroots organization will make the difference on Nov. 6," Obama campaign spokesman Adam Fetcher said.

Republicans are scrambling to narrow the gap and say they will improve greatly over what they acknowledge was a dismal performance in 2008. They contend that the Obama campaign's dominance on the ground is largely a public relations construct.

"We are just rocking it on the ground game out there," said Rick Wiley, the Republican National Committee's political director.

There are no independently verified numbers documenting how the campaigns are doing on the ground, but a discrepancy can be found in the internal data each side promotes.

The RNC released a memo last week boasting it has made 20 million voter contacts ? phone calls and face-to-face conversations. At the Democratic National Convention this month, Obama campaign manager Jim Messina told the crowd the re-election campaign had, to date, made 44 million phone calls alone.

The Democratic campaign boasts nearly three times as many offices in eight swing states.

In Colorado, the Obama campaign has 55 offices to the Romney organization's 14. In Iowa, it lists 65 compared with 14 for the Republican candidate. In Nevada, the margin is narrower, 25-11, with the Romney campaign scheduled to open a new office this weekend. Nonetheless, this state, where Democrats have dominated on the ground for eight years, sharply illustrates the imbalance.

Obama operatives launched their most recent voter registration drive here in April 2011. The Romney campaign at that time was fight for the Republican primary and didn't start its own drive until July. As a sign of the Obama campaign's lead, Democrats have a 61,000-voter edge over Republicans in registration, according to the Nevada secretary of state's office.

That is close to the edge that Democrats had in 2010, when Senate Majority Leader Harry Reid narrowly won re-election amid the Republican wave that swept many of his colleagues out of office, though not as large as in 2008, when Obama notched a 12-point victory in the state.

Romney's campaign notes that the contest looks very different this time, despite the Democrats' persistent registration edge. With Nevada boasting the highest unemployment rate in the nation, polls show the Republican candidate remains within striking distance.

"They have a head start, but I feel good about where we are," said Romney's Nevada state manager, Chris Carr. "They're trying to recreate what they had in '08, and they don't have it."

Republicans also are trying to eat into the Obama campaign's technological edge, but the Democrats appear to still have the lead.

The Obama campaign, which pioneered the use of social media in its 2008 campaign, released a smartphone app in July to allow volunteers and supporters to track events, see how the president's policies benefited their neighborhoods and find other voters to contact. The Romney campaign came out with an app just last week to let people find out about local campaign events.

Both sides agree that, in Nevada, Democrats have had the upper hand since 2004, when Reid's re-election campaign began to build a major campaign infrastructure in the state and the Nevada GOP melted down under infighting that persists to this day. This year, the national Republican Party put staffers in the same offices as the Romney campaign to essentially stand in for the absent state party. It is rushing additional staff members from Washington and neighboring, noncompetitive states for a final push..

Americans For Prosperity, a conservative group, watched in alarm as the Obama campaign and its allies in the labor and immigrants' rights movements continued to dominate in voter registration and canvassing. It hired 100 people through a private vendor to try to beef up conservative voter registration.

"They've had this going on since 2004," said Adam Stryker, AFP's Nevada director. "We're definitely up against a formidable foe."

Last weekend, the Romney campaign office was active, with volunteers swinging by to pick up a canvassing packet. Several others, like the Constantines, had grabbed their material Friday night and were already on the streets.

On Tuscan Sun Drive in the Mountain View subdivision, the Constantines, who just moved here from Minnesota, remained optimistic, even though they found no voters willing to listen after an hour of door-knocking. "The people we've run into who are going to vote for Romney are very excited," said Richard Constantine, 25.

Romney's staffers estimated they had about 100 people out knocking on doors. But the low-key push contrasted sharply with nearly a half-dozen organizing events the Obama campaign was holding, partly to capitalize on a parade celebrating Mexican Independence Day that would draw tens of thousands of Hispanics.

Even at the Obama supporters' locations, however, it was obvious that the contest would be close.

At a union office in the eastern suburb of Henderson, John Martinez, co-state political coordinator for the United Steelworkers, acknowledged that, despite the Democrats' numerical superiority on the ground, the vibe is different than in 2008.

"People haven't been into the ball game yet," he said. Still, he added, "things are picking up. That feeling is coming back."

Source: http://news.yahoo.com/romney-campaign-trails-crucial-ground-game-121307959--election.html

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September 22nd, 2012 - Daily Insights by Kelli Fox

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the daily news The Astrologer Daily: September 22nd, 2012

photo: cgmethven

Happy Autumn Equinox! And Happy Birthday, Libra-the Sun moves into your sign today. For the next month, all things Libra-including relationships, social engagements, and the arts-become more important to everyone.? The Moon plods from upbeat Sagittarius to serious Capricorn today.

Reeling in your expectations feels better than being too optimistic. You?d rather be pleasantly surprised by what someone offers you than be disappointed. While the Libra energy infuses a desire for pleasurable experiences, the Capricorn Moon wants to attend to responsibilities. Instead of being stressfully pulled in two directions, see if there is a way to experience both.

The Sun is at 0 degree Libra, the Moon is in Capricorn,? Mercury is in Libra, Venus is in Leo and Mars is in Scorpio. With this combination of planetary energies try to: Attend a gallery opening with all the truly cool people. Try not to: Make promises, then plan to break them the minute you leave.

Today?s exact aspects and their keywords are:

  • Moon Sextile Saturn: A Sobering Mood.
  • Moon Square Sun: Overcoming Challenges.
  • Moon Sextile Neptune: Subtle and Sweet.
  • Uranus, Neptune are retrograde.

And finally happy birthday to Scott Baio, Joan Jett and Nick Cave.

- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? +?- + ? + -

Source: http://www.theastrologer.com/dailyinsights/2012/09/22/the-astrologer-daily-september-22nd-2012-2/

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